Clik here to view.
“Oi, you! Customer!” Getting the tone right in your copy
Hitting the right tone in your writing is probably one of the most difficult things to master. It’s one of those things that the better you know your company and the personality of your brand, the...
View ArticleClik here to view.
Top tips for choosing a domain name
It’s really important to have a good domain name for your website. A good domain name can really increase traffic from search engines, and a bad one could really make things much harder when marketing...
View ArticleClik here to view.
A Beginners Guide to Google Analytics
Google Analytics is a free tool to help measure the user statistics and performance of your website. It has many rich features to help you get the most out of your website. If you don’t currently use...
View ArticleClik here to view.
List of useful keyboard shortcuts: 43 shortcuts you shouldn’t live without
Very recently I had a conversation all about how useful certain keyboard short cuts are, and how useful it would be to have a list of all the good ones. So I set about digging around and collecting...
View ArticleClik here to view.
The secret to getting your business to stand out on Google – Google+ Places...
Google+ Places for business is essentially Google’s version of the yellow pages (also called Google+ Local). Seeing as 97% of people will search for small business services on Google this isn’t...
View ArticleClik here to view.
The benefits of social media for your business
If you think you should be getting on the social media wagon because everyone else is you’re wrong. The reason why you should be getting savvy with social media is because using social media...
View ArticleClik here to view.
5 tips to improve your About Us page
The number one priority for every website is the homepage. Get your bounce rate down, your average viewing time up and get people looking at the other pages on your website. But are you finding that...
View ArticleClik here to view.
Why is facebook engagement more important than likes?
Social media is now widely accepted as being both a valuable and an essential marketing tool, but whilst many small businesses recognise the importance of social media, few fully understand their goals...
View ArticleClik here to view.
Google+ cover photos just got bigger
Those with eagle eyes might have noticed that Google+ have just changed their profile layout. Now, your cover photos are much bigger – so this gives you an even better chance (and even more space to...
View ArticleClik here to view.
How to add the rel=”author” tag
As we’ve recently explained you really do need to be using author and publisher tags on your blog and website. Why? In a nutshell because it’ll help you get higher in the search rankings, and will...
View ArticleClik here to view.
How to add the rel=”publisher” tag
As we’ve recently explained you really do need to be using author and publisher tags on your blog and website. Why? In a nutshell because it’ll help you get higher in the search rankings, and will...
View ArticleClik here to view.
LinkedIn or left behind (or why you can’t afford to ignore LinkedIn): Part One
LinkedIn is the social media platform that is sadly neglected by many small businesses and startups. Because it can be hard to understand LinkedIn’s many benefits, this 4 part series running over the...
View ArticleClik here to view.
LinkedIn or left behind (or how to create and optimise your LinkedIn...
LinkedIn is the social media platform that is sadly neglected by many small businesses and start-ups. Because it can be hard to understand LinkedIn’s many benefits, this 4 part series running over the...
View ArticleClik here to view.
Why now is the time to reconsider Google+ and get your small business on it
About two weeks after signing up to Google + after it launched I decided it was pretty much useless. I more or less abandoned my account and concentrated my efforts elsewhere – in terms of reaching my...
View ArticleClik here to view.
LinkedIn or left behind (or how to use LinkedIn to increase your Lead...
LinkedIn is the social media platform that is sadly neglected by many small businesses and start-ups. Because it can be hard to understand LinkedIn’s many benefits, this 4 part series running over the...
View ArticleClik here to view.
How to unleash the power of LinkedIn Company pages (Part 4 of our LinkedIn or...
LinkedIn is the social media platform that is sadly neglected by many small businesses and start-ups. Because it can be hard to understand LinkedIn’s many benefits, this 4 part series running over the...
View ArticleClik here to view.
How to get more out of your small business social media in less time
We all know how important it is to get involved with social media as a small business (quite frankly if you’re not on social media you’re missing out on huge potential benefits), but at the same time...
View ArticleClik here to view.
Small businesses: do you need to pay for market research?
We all know that market research is an excellent idea in theory – it helps us to communicate more effectively with our audience, to identify new opportunities and to minimise risk. However the price...
View ArticleClik here to view.
How to write a website header like a copywriting pro (and why you need an...
Your header/opening statement is the most important piece of content on your entire site. It creates an impression on your web designer who uses that impression to design your website. Basically, it’s...
View ArticleClik here to view.
‘From brainstorm to brand’– 4 lessons in DIY branding from The Apprentice
Don’t they make it look easy? Well… they do some of the time. Whether or not you agree that The Apprentice showcases some of the UK’s best entrepreneurs, you have to admit that it is impressive...
View ArticleClik here to view.
Can small businesses really trust Facebook?
New Facebook privacy policies (or violations depending on your point of view) are splattered over the headlines on a periodic basis. If, like me, you’re a bit of a worrier then I’m sure it has played...
View Article
